Sales Coaching Mastery
The Certified Sales Coach Program
Become a certified sales coach in 24 focused days. Sales Coaching Mastery takes you from the evidence-first stance to a complete professional practice: the C.L.O.S.E. coaching system (Connect, Listen, Offer, Secure, Expand), funnel X-rays and stall diagnosis, triadic contracting, discovery ladders, pain quantification, committee mapping, value stories and business cases, scene-based demos, three-option pricing, objection evidence loops, negotiation design, evidence-based forecasting, expansion engines and referral systems. Every day blends interactive flip activities, auto-scored knowledge quests, real-world missions, an AI prompt vault for sales coaches, and downloadable day kits in fillable PDF, printable PDF and Word. Finish the 24-day capstone and your branded certificate is generated automatically.
Who it is for: Sales leaders and front-line managers who coach teams, aspiring sales coaches starting a practice, enablement and RevOps professionals building coaching systems, account executives moving into team leadership, and experienced coaches adding a sales specialty.
Created by
ZLearning Faculty
Instructor
ZLearning Faculty
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one-time · ≈ $6.21 per course day
- All 24 days, fully interactive
- Copy-paste prompt vaults in every day
- Auto-saved workbooks + download kits (PDF, Word)
- Knowledge quests with instant feedback
- Official certificate of completion
Secure checkout via Stripe · instant access · no subscription
Digital product, non-refundable once delivered, unless the course differs from this page. Refund policy
- Duration
- 24 days
- Learn
- 120 min/day
- Total time
- 48 hours
- Price
- $149 one-time
- Level
- Certification program · Beginner-friendly
- Access
- Lifetime + certificate
Start free. Upgrade when you are convinced.
Try the complete first day with any account, then decide. No card, no trial timer, no pressure.
Free Introduction
The complete Day 1 experience, the same lesson paying students get, in your portal.
- Full Day 1, every section, interactive
- Real prompt vault + hands-on mission
- Workbook + knowledge quest with instant feedback
- Progress saved in your own portal
- Signup only, no payment details
Instant portal access after signup
Full Course
Every day of the 24-day journey, plus your official certificate.
- All 24 days, fully interactive
- Copy-paste prompt vaults in every day
- Auto-saved workbooks + download kits (PDF, Word)
- Official certificate of completion
- Lifetime access, one-time payment
Secure Stripe checkout · one-time · lifetime access
What You Will Learn
Concrete, job-ready outcomes, hover (or tap) any point to see exactly where and how it is practiced inside the course.
- Hold the evidence-first sales coaching stance, coach the conversation behind the number, not the number itself
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Run complete C.L.O.S.E. engagements: Connect (pipeline truth), Listen (discovery), Offer (value), Secure (decision), Expand (growth)
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Read the funnel like a doctor, the five stall patterns and the benchmark X-ray that names the coaching target
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Contract the triadic agreement, rep, manager, coach, with visibility rules that keep truth safe
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Coach discovery with the four-rung ladder: situation, problem, implication, payoff, follow-up discipline that predicts conversion
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Quantify pain in the buyer’s own numbers and map the impact web before any proposal exists
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Build committees and champions, multi-threading, consensus cadences and blockers met early as consultants
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Design offers that convert: value spines, one-page business cases, scene-based demos and three-option pricing anchored to their arithmetic
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Resolve objections with the evidence loop and negotiate on variables, scope, timing, structure, risk-sharing, while the rate holds
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
- Forecast on evidence, expand on dashboards, earn referrals at the delta and run your own practice through the same gates
Hands-on practice, Built inside the course
You will practice this in a guided interactive lesson with a copy-paste prompt vault, a hands-on mission on your own real work, an auto-saved workbook and a knowledge quest, the same engine every day of this course runs on.
Inside the Course
The engine behind every single day, hover (or tap) any card to see exactly what is included.
24 Days × 120 Min
A complete guided journey, one focused session a day, fully interactive, zero fluff.
Copy-Paste Prompt Vault
A professional prompt vault in every day, copy, paste, get results. Prompts become your assets.
Fully Engaging Workbooks
Interactive in-app workbooks with auto-save, plus fillable PDF, Word and printable versions.
Real-World Missions
Every exercise uses your actual job context, not toy examples. Practice while you learn.
Progress That Shows Everything
A living dashboard tracks every section, quiz and workbook field, and flags what is missing.
Certificate of Completion
Finish the journey and graduate with an official ZLearning certificate for your resume and LinkedIn.
Day-by-Day: Key Highlights
Exactly what happens on each day of your 24-day journey, hover (or tap) any day to see the full detail. Each day blends interactive lessons, a prompt vault, hands-on missions on your real work, a workbook and a knowledge quest, days unlock in sequence.
The C.L.O.S.E. Arc & the Sales Coach's Stance
Day 1 · 120 min · 10 sections
- Define sales coaching precisely
- See the Complaint Trap
Hover or tap for details
The C.L.O.S.E. Arc & the Sales Coach's Stance
- Define sales coaching precisely, The working definition, the three modes that masquerade as it, and why the distinction pays you.
- See the Complaint Trap, Why the presenting complaint ("my rep cannot close") is almost never the real gap, and the reflex that catches it.
- Walk the C.L.O.S.E. arc, Connect, Listen, Offer, Secure, Expand, the selling system you will coach and the engagement spine you will run.
The Sales Coaching Market
Day 2 · 120 min · 8 sections
- Read the market in numbers
- Separate buyer from user
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The Sales Coaching Market
- Read the market in numbers, Where sales coaching sits inside the revenue-enablement economy, and why evidence sells.
- Separate buyer from user, Sales leaders pay, reps change. Serving only one of them kills engagements.
- Draft your position, The one-line market position you will test, sharpen and eventually own.
Why Sales Performance Stalls
Day 3 · 120 min · 8 sections
- See the five stalls
- Ask the separating question
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Why Sales Performance Stalls
- See the five stalls, Activity, message, discovery, decision and energy stalls, the pattern behind every flat number.
- Ask the separating question, One question per stall that splits the top-two candidates in minutes, not weeks.
- Map stalls to C.L.O.S.E. phases, Each stall has an address in the arc, you will coach the phase, not the symptom.
The Triadic Agreement, Rep, Manager, Coach
Day 4 · 120 min · 8 sections
- Name the three fears
- Contract visibility rules
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The Triadic Agreement, Rep, Manager, Coach
- Name the three fears, What the rep, the manager and you each quietly fear, and how the agreement defuses each.
- Contract visibility rules, "What is discussed stays private; what changes becomes visible", the sentence that saves engagements.
- Set measures all three trust, Business metrics for the manager, behavior metrics for the rep, evidence rules for you.
Ethics, Confidentiality & Scope
Day 5 · 120 min · 8 sections
- Map the grey zones
- Protect performance data
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Ethics, Confidentiality & Scope
- Map the grey zones, The five situations where coaching quietly becomes something else, and the line in each.
- Protect performance data, Recordings, scorecards and CRM data: what you store, what you share, what you never keep.
- Hold honest scope, What you coach, what you refer out, and the walk-away conditions you write before you need them.
Connect I, Territory, Accounts & Pipeline Truth
Day 6 · 120 min · 8 sections
- Audit territory quality
- Coach account selection
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Connect I, Territory, Accounts & Pipeline Truth
- Audit territory quality, The four territory factors that cap a rep’s ceiling before a single call is made.
- Coach account selection, The ICP filter that stops reps selling to anyone who will listen.
- Install pipeline truth, Stage definitions with evidence requirements, the end of fantasy pipelines.
Connect II, Prospecting & Outbound Conversations
Day 7 · 120 min · 8 sections
- Diagnose outreach from evidence
- Coach the reply-earning opener
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Connect II, Prospecting & Outbound Conversations
- Diagnose outreach from evidence, Read 20 real messages and see the stall in minutes, relevance, proof or ask.
- Coach the reply-earning opener, Trigger, relevance, proof, soft ask, the four-beat structure that survives skeptics.
- Install a review cadence, The weekly 30-minute message clinic that upgrades outreach without rewriting everything.
Connect III, First Meetings That Open Doors
Day 8 · 120 min · 8 sections
- Coach the first-meeting arc
- Install the Connect gate
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Connect III, First Meetings That Open Doors
- Coach the first-meeting arc, Open, permission, agenda contract, discovery handoff, the four moves that earn depth.
- Install the Connect gate, The three criteria a first meeting must meet before it earns a stage promotion.
- Run meeting autopsies, The recording review that turns "good call" into named, coachable moves.
Listen I, Discovery & Need Diagnosis
Day 9 · 120 min · 8 sections
- Teach the four-rung ladder
- Coach the follow-up discipline
Hover or tap for details
Listen I, Discovery & Need Diagnosis
- Teach the four-rung ladder, Situation → Problem → Implication → Payoff, with the questions that climb each rung.
- Coach the follow-up discipline, Why the second question beats the first, and the drill that builds the habit.
- Score discovery like a craft, The discovery scorecard: five observable behaviors, timestamped, coachable.
Listen II, Pain, Impact & Desired State
Day 10 · 120 min · 8 sections
- Coach pain quantification
- Map the impact web
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Listen II, Pain, Impact & Desired State
- Coach pain quantification, Hours, dollars, percentages, headcount, the four currencies of pain and how to elicit each.
- Map the impact web, Who else feels the pain, upstream and downstream, the map that builds the committee.
- Shape the desired state, The future picture the buyer describes in their own words, your proposal’s raw material.
Listen III, Stakeholders, Champions & Consensus
Day 11 · 120 min · 8 sections
- Map the real committee
- Grow the champion
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Listen III, Stakeholders, Champions & Consensus
- Map the real committee, Economic buyer, champion, influencers, blockers, paper-pushers, the five roles and their questions.
- Grow the champion, The test, the coaching and the armor a champion needs to sell internally.
- Build consensus early, The multithreading cadence that makes the proposal a formality instead of a fight.
Listen IV, Buying Signals & the Listen Gate
Day 12 · 120 min · 8 sections
- Read signals vs counterfeits
- Install the Listen gate
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Listen IV, Buying Signals & the Listen Gate
- Read signals vs counterfeits, The six real signals, the four counterfeits, and the test questions that separate them.
- Install the Listen gate, Five criteria, quantified pain, desired state, committee map, champion test, decision process, all evidenced.
- Run the Listen autopsy, The weekly deal review that keeps the pipeline honest and the coaching targeted.
Offer I, Value Stories & Business Cases
Day 13 · 120 min · 8 sections
- Build the value story spine
- Write the one-page case
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Offer I, Value Stories & Business Cases
- Build the value story spine, Before-Breakthrough-Proof, the three-act structure buyers remember and repeat.
- Write the one-page case, Problem in their words, their number, their metric, their timeline, one page, no features section.
- Co-author, never dictate, The workshop move that turns your proposal into the committee’s own document.
Offer II, Messaging, Demos & Presentations
Day 14 · 120 min · 8 sections
- Coach the scene-based demo
- Align messaging to the case
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Offer II, Messaging, Demos & Presentations
- Coach the scene-based demo, Three scenes from the buyer’s day, not thirty tabs from your roadmap.
- Align messaging to the case, One messaging spine so demo, deck and one-pager tell the same story.
- End in the decision, The demo-close move that books the next step before the goodbyes.
Offer III, Proposals & Pricing Conversations
Day 15 · 120 min · 8 sections
- Design three options
- Anchor in their numbers
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Offer III, Proposals & Pricing Conversations
- Design three options, The good-better-best architecture that shifts the conversation from "if" to "which".
- Anchor in their numbers, Value anchoring against the confirmed pain arithmetic, the anchor that survives CFO scrutiny.
- Retire the discount reflex, The concession ladder: what to trade, what to protect, and the scripts that hold value.
Offer IV, Competitive Positioning & the Offer Gate
Day 16 · 120 min · 8 sections
- Coach honest comparison
- Reframe the incumbent
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Offer IV, Competitive Positioning & the Offer Gate
- Coach honest comparison, The comparison frame that positions on mechanism and risk, never on disparagement.
- Reframe the incumbent, Why the incumbent is inertia, not a feature list, and the switch-cost conversation that respects it.
- Install the Offer gate, Four criteria, case built, demo landed, pricing designed, comparison held, all evidenced.
Secure I, Objections & Ethical Influence
Day 17 · 120 min · 8 sections
- Read objections as information
- Answer with evidence loops
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Secure I, Objections & Ethical Influence
- Read objections as information, The four root concerns beneath every objection, cost, risk, timing, trust, and the diagnostic question for each.
- Answer with evidence loops, Acknowledge, isolate, evidence, verify, the loop that resolves instead of parries.
- Influence without manipulation, Social proof, scarcity and authority used honestly, the ethical line made operational.
Secure II, Negotiation & Closing
Day 18 · 120 min · 8 sections
- Map the trading variables
- Run the decision conversation
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Secure II, Negotiation & Closing
- Map the trading variables, Scope, timing, structure, risk-sharing, the levers that move deals while the rate holds.
- Run the decision conversation, The question that reveals the real final state, committee, paper path and all.
- Close without theater, The process close, the summary close and the silence that respects the buyer.
Secure III, Forecasting & Decision Management
Day 19 · 120 min · 8 sections
- Coach evidence-based forecasting
- Manage decisions to dates
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Secure III, Forecasting & Decision Management
- Coach evidence-based forecasting, Committed, best case, pipeline, categories defined by evidence, not feelings.
- Manage decisions to dates, The mutual close plan as the operating system of quarter-end.
- Run the forecast review, The 30-minute ritual that keeps the last two weeks of a quarter honest.
Expand I, Retention, Expansion & Renewal
Day 20 · 120 min · 8 sections
- Run the kickoff that sets the clock
- Operate the measurement promise
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Expand I, Retention, Expansion & Renewal
- Run the kickoff that sets the clock, The first 14 days that convert buyer enthusiasm into measured motion.
- Operate the measurement promise, From proposal paragraph to living dashboard, the delta that renews deals.
- Design the expansion map, The natural next scopes hiding inside every delivered mechanism.
Expand II, Referrals & Continuous Improvement
Day 21 · 120 min · 8 sections
- Earn referrals systematically
- Build the improvement loop
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Expand II, Referrals & Continuous Improvement
- Earn referrals systematically, The referral moment, the warm-intro protocol and the evidence pack that makes referring easy.
- Build the improvement loop, The after-action review, the pattern library and the practice audit that upgrades your craft.
- Close the full C.L.O.S.E. loop, See the whole arc as one system, and your place inside it.
The Coaching Cadence, Reviews & Measurement
Day 22 · 120 min · 8 sections
- Install your weekly cadence
- Run sponsor-grade reviews
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The Coaching Cadence, Reviews & Measurement
- Install your weekly cadence, The five-block week that keeps engagements, pipeline and craft serviced without chaos.
- Run sponsor-grade reviews, The monthly sponsor review, the dashboard, the story and the ask that renews contracts.
- Track the steering metrics, The six numbers of a coaching practice, and the three vanity metrics to ignore.
Positioning, Pricing & Selling Your Practice
Day 23 · 120 min · 8 sections
- Package your practice
- Price with the anchor you teach
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Positioning, Pricing & Selling Your Practice
- Package your practice, The three-tier offer architecture applied to YOUR services, with the promise measured into each.
- Price with the anchor you teach, Value anchoring, the concession ladder and the floor, run on your own rate card.
- Feed your own funnel, The C.L.O.S.E. pipeline for your practice, weekly rhythm, evidence assets, referral compounding.
Capstone: The C.L.O.S.E. Coaching Programme
Day 24 · 120 min · 8 sections
- Assemble the full plan
- Defend it under pressure
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Capstone: The C.L.O.S.E. Coaching Programme
- Assemble the full plan, All five phases, sprints and gates, on the standard capstone skeleton.
- Defend it under pressure, The self-defense checklist and the red-team questions sponsors will ask.
- Launch what you built, The Monday-after plan: first evidence, first session, first gate.
Frequently Asked Questions
ZLearning Faculty
ZLearning faculty, every journey is built on real corporate workflows: reports, pipelines, decks and decisions, not theory.
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