E-Commerce Growth Engine
Traffic, Conversion, Repeat
Grow an online store systematically, the Funnel Fix Ladder from traffic to repeat purchase, A/B testing sprints, LTV>CAC guardrails and retention loops that compound.
Who it is for: E-commerce founders, store managers, DTC marketers and marketplace sellers ready for systematic growth.
Created by
ZLearning Faculty
Instructor
ZLearning Faculty
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one-time · ≈ $3.13 per course day
- All 15 days, fully interactive
- Copy-paste prompt vaults in every day
- Auto-saved workbooks + download kits (PDF, Word)
- Knowledge quests with instant feedback
- Official certificate of completion
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Digital product, non-refundable once delivered, unless the course differs from this page. Refund policy
- Duration
- 15 days
- Learn
- 120 min/day
- Total time
- 30 hours
- Price
- $47 one-time
- Level
- Beginner-friendly · No coding required
- Access
- Lifetime + certificate
Start free. Upgrade when you are convinced.
Try the complete first day with any account, then decide. No card, no trial timer, no pressure.
Free Introduction
The complete Day 1 experience, the same lesson paying students get, in your portal.
- Full Day 1, every section, interactive
- Real prompt vault + hands-on mission
- Workbook + knowledge quest with instant feedback
- Progress saved in your own portal
- Signup only, no payment details
Instant portal access after signup
Full Course
Every day of the 15-day journey, plus your official certificate.
- All 15 days, fully interactive
- Copy-paste prompt vaults in every day
- Auto-saved workbooks + download kits (PDF, Word)
- Official certificate of completion
- Lifetime access, one-time payment
Secure Stripe checkout · one-time · lifetime access
What You Will Learn
Concrete, job-ready outcomes, hover (or tap) any point to see exactly where and how it is practiced inside the course.
- Diagnose your store with the Funnel Fix Ladder before spending on ads
Day 1, The Funnel Fix Ladder
The first spine framework: Traffic, PDP, Cart, Checkout and Repeat drawn on one page with one exposing number and one priced leak per rung, then the five baseline numbers computed from your own exports, the six-habit audit scored on evidence, and your lowest broken rung chosen by leak-cost arithmetic.
ChatGPTGoogle Sheets - Fix product pages: PDP anatomy that converts browsers
Day 2, Analytics: The Operator's Reading
The three dashboard lies, blended averages, bot-padded sessions, flattering attribution, and the operator's antidotes: segments over averages, cohorts over snapshots, your store's orders as the referee, and the fifteen-minute Monday ritual that keeps the ladder honest without a data hire.
ChatGPTClaude - Reduce cart abandonment with tested recovery sequences
Days 3-4, Channel Quality & PDP Anatomy
The channel scorecard built on contribution per session, earned vs rented demand, the MER split, the cheap geo-holdout, then the seven-zone PDP anatomy: hero argument, proof stacking, the LCP gate, variant clarity, the objection stack mined from your own tickets, and the priced fix queue that climbs the rung without a redesign.
ChatGPTClaude - Run A/B Test Sprints with correct math and honest results
Days 5-7, Checkout Surgery, Recovery & Copy at Scale
The friction census that ends the shipping surprise, the 14→7 field amputation and the four checkout gauges, then the three-touch recovery sequence timed like a heist with discounts as a scalpel, then the AI-assisted copy pipeline: voice guide, proof bank, hallucination audits, and 168 pages rewritten in three sprints.
ChatGPTKlaviyo - Build the LTV > CAC Guardrail model for sustainable ad spend
Days 8-9, The Sprint Card & Offer Architecture
The second spine framework: hypothesis, power math, one variable, two weeks, one decision, the test discipline that ends the "we changed five things" mess, then the pricing rung: ladders that guide, bundles with signed margin floors, honest anchors, and the discount calendar that survives Black Friday.
ChatGPTGoogle Sheets - Engineer repeat purchase: flows, timing and offers
Days 10-11, Lifecycle Flows & the Guardrail Model
The six lifecycle flows, welcome, browse, cart, post-purchase, winback, replenishment, with exit conditions and the flow-vs-campaign maturity ratio, then the third spine framework: cohort LTV on margin, the minimum defendable line derived from your own arithmetic, and the guardrail chart whose four zones end spend debates.
KlaviyoGoogle Sheets - Write AI-assisted product copy at catalog scale
Days 12-14, Scaling, Marketplaces & the Flywheel
The +20% scaling ladder with written rules, the creative pipeline that outruns fatigue, and quarterly geo-holdouts, then the marketplace truth-math: contribution after fees, TACoS, SKU roles, the compliant review engine and the channel treaty, then the four retention loops that turn repeat share into the compounding metric.
ChatGPTKlaviyo - Read analytics like a growth operator, not a tourist
Day 15, The Capstone: Your 90-Day Growth Plan
The Day 1 ladder re-scored with fresh evidence, direction with proof, non-movers honored, then the artifact inventory with named owners and cadences, the three 90-day moves (repair, build, protect) with gauges and milestones, the booked operating rhythm, and the five-slide leadership briefing that turns the program into a commitment.
Notion AIClaude
Inside the Course
The engine behind every single day, hover (or tap) any card to see exactly what is included.
15 Days × 120 Min
A complete guided journey, one focused session a day, fully interactive, zero fluff.
Copy-Paste Prompt Vault
A professional prompt vault in every day, copy, paste, get results. Prompts become your assets.
Fully Engaging Workbooks
Interactive in-app workbooks with auto-save, plus fillable PDF, Word and printable versions.
Real-World Missions
Every exercise uses your actual job context, not toy examples. Practice while you learn.
Progress That Shows Everything
A living dashboard tracks every section, quiz and workbook field, and flags what is missing.
Certificate of Completion
Finish the journey and graduate with an official ZLearning certificate for your resume and LinkedIn.
Day-by-Day: Key Highlights
Exactly what happens on each day of your 15-day journey, hover (or tap) any day to see the full detail. Each day blends interactive lessons, a prompt vault, hands-on missions on your real work, a workbook and a knowledge quest, days unlock in sequence.
The Growth Engine Blueprint
Day 1 · 120 min · 8 sections
- Map the five rungs on one page
- Compute your five baseline numbers
Hover or tap for details
The Growth Engine Blueprint
- Map the five rungs on one page, Draw Traffic, PDP, Cart, Checkout and Repeat as one connected ladder, every channel, page and handoff visible, so leaks stop hiding between 'marketing' and 'the website'.
- Compute your five baseline numbers, Session-to-PDP, PDP-to-cart, cart-to-checkout, checkout-to-purchase and 90-day repeat, calculated from your own analytics with formulas and healthy ranges, not benchmarks copied from a blog.
- Price every leak in dollars, Convert each conversion gap into monthly revenue lost at your AOV and margin, so 'our cart is leaky' becomes a line item with a repair budget attached.
- Pick your lowest broken rung, Rank the rungs by leak cost and fixability, and commit to the lowest one with the biggest hole, the rung the next fourteen days will climb, in order, with evidence.
Analytics: Find Your Biggest Leak
Day 2 · 120 min · 8 sections
- Catch the three dashboard lies
- Segment before you conclude
Hover or tap for details
Analytics: Find Your Biggest Leak
- Catch the three dashboard lies, Blended averages, bot-padded sessions and flattering attribution, learn exactly how each lie distorts your ladder and the specific antidote for every one.
- Segment before you conclude, Split every funnel number by device, channel and new-vs-returning before making a single decision, because the store average is a mask, and the truth lives in the slices.
- Walk one leak end to end, Take your biggest rung gap and follow it through analytics, session recordings and support tickets until you can state the cause in one sentence with evidence.
- Install the weekly reading ritual, A 15-minute Monday routine: five numbers, three segments, one cohort view, the cadence that keeps your ladder honest without a data hire.
Traffic Quality & Channel Mix
Day 3 · 120 min · 8 sections
- Score channel quality, not reach
- Separate brand from rented demand
Hover or tap for details
Traffic Quality & Channel Mix
- Score channel quality, not reach, Five metrics per channel, CVR, AOV, new-customer share, 90-day repeat and refund rate, because sessions are not the product, customers are.
- Separate brand from rented demand, Direct, brand-search and email are the demand you earned; paid prospecting is demand you rent monthly. Confusing them is how MER becomes a fairy tale.
- Rebalance on arithmetic, Shift budget toward the channels whose quality scores defend it, using contribution per session, not last-click ghosts or platform panels.
- Set the agency and platform rules, The questions any agency or platform rep must answer with exports, not adjectives, and the red flags that ended Marlow & Sage's Wren Digital relationship.
PDP Anatomy: Pages That Convert
Day 4 · 120 min · 8 sections
- Master the seven PDP zones
- Diagnose with the teardown
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PDP Anatomy: Pages That Convert
- Master the seven PDP zones, Hero, proof, price logic, variant clarity, objection stack, social evidence, risk reversal, what each zone owes the visitor and how failures in each smell in the numbers.
- Diagnose with the teardown, A scored comparison of your PDP against one benchmark competitor on ten criteria, so 'our pages feel weaker' becomes a gap list with scores and owners.
- Fix speed before style, LCP, CLS and image weight measured on real devices, because a 4.1-second paint on mobile silently taxes every other fix you will ever ship.
- Build the priced fix queue, Every teardown gap translated to estimated monthly value and fix difficulty, the queue Dev and Priya will burn down starting tomorrow, highest dollar per hour first.
Cart & Checkout Friction Surgery
Day 5 · 120 min · 8 sections
- Inventory every friction point
- End the shipping surprise
Hover or tap for details
Cart & Checkout Friction Surgery
- Inventory every friction point, Fields, surprises, doubts, errors, speed, a complete checkout census built from recordings, funnel exports and exit surveys, not from memory.
- End the shipping surprise, Cost disclosure timing decides more carts than any design choice, learn exactly where and how the number must appear, and what honesty does to completion.
- Operate, don't redesign, Field amputation, wallet completion, error-message repair, guest checkout, config-level fixes that ship in days and stack into a double-digit completion gain.
- Measure the surgery honestly, Completion rate, step-to-step rates, time-in-checkout and error rates, the four gauges that prove each fix moved the rung, read weekly from the same exports.
Abandonment Recovery Sequences
Day 6 · 120 min · 8 sections
- Time the three touches
- Write touches that help, not chase
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Abandonment Recovery Sequences
- Time the three touches, The 45-minute, 24-hour, 72-hour cadence, why each window exists, what each touch says, and why the timing matters more than the copy.
- Write touches that help, not chase, Subject lines and bodies that resolve the reason for abandonment, objection, friction or forgetfulness, instead of repeating 'you left something behind.'
- Spend discounts like a scalpel, The incentive ladder: nothing, service, then value, who gets a code, how deep, and the guardrails that stop recovery training your customers to abandon.
- Measure recovery honestly, Recovery rate, recovered revenue, discount cost per save, and the cannibalization check, four gauges that prove the sequence earns its place.
Product Copy at Catalog Scale
Day 7 · 120 min · 8 sections
- Write the voice guide
- Build the proof bank
Hover or tap for details
Product Copy at Catalog Scale
- Write the voice guide, Ten rules, a banned list, and three golden samples, the document that makes AI output sound like Marlow & Sage instead of like a candle factory brochure.
- Build the proof bank, Every claim in your catalog backed by a number, a test or a customer quote, organized per SKU so AI drafts from evidence, never from adjectives.
- Run the draft pipeline, Structured prompts that turn proof bank + voice guide + PDP anatomy into first drafts at 30 pages a day, with placeholders that force human judgment.
- Own the human pass, The 10-minute per-page edit ritual and the QA checklist that catches hallucinated claims, banned words and lost voice before anything ships.
The A/B Test Sprint Card
Day 8 · 120 min · 8 sections
- Write the sprint card first
- Do the power math honestly
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The A/B Test Sprint Card
- Write the sprint card first, Hypothesis, rung, metric, MDE, sample math, duration, decision rule, one page, filled before launch, signed by whoever will be tempted to quit early.
- Do the power math honestly, Baseline, minimum detectable effect, and the sample each arm needs, the arithmetic that says which tests your traffic can actually answer.
- Test step metrics, not egos, PDP→ATC and checkout completion answer in days; store-wide CVR takes months. Learn which metric each test earns the right to read.
- Resist the peeking temptation, Why checking the dashboard on day 3 manufactures fake winners, and the pre-written decision rule that removes your future self from the loop.
Pricing, Bundles & Offers
Day 9 · 120 min · 8 sections
- Master the five offer types
- Grow AOV with defended math
Hover or tap for details
Pricing, Bundles & Offers
- Master the five offer types, Ladders, bundles, anchors, gift-with-purchase, membership, what each one does to AOV and margin, and the failure mode each one hides.
- Grow AOV with defended math, Bundle pricing with margin floors per unit, ladder gaps that guide choice, and the AOV lift translated to monthly dollars the finance review can approve.
- Anchor without deceiving, Reference prices, comparison framing and per-use math, the honest versions of anchoring that survive a skeptical customer's second look.
- Install discount discipline, The discount calendar, the always-on trap, and the rules that stop '20% off' from becoming your brand's real price, in November and every other month.
Email & SMS Retention Flows
Day 10 · 120 min · 8 sections
- Map the lifecycle
- Build the six core flows
Hover or tap for details
Email & SMS Retention Flows
- Map the lifecycle, Six stages from stranger to advocate, the trigger that marks each transition, and which flow owns the moment, the map that ends random campaign spraying.
- Build the six core flows, Welcome, browse, cart, post-purchase, winback, replenishment, each with timing, message count, exit conditions, and the job it is accountable for.
- Time and gate the messages, Why the second welcome email waits two days, why winback stops at three touches, and how exit conditions prevent the nightmare of overlapping flows.
- Judge flows on revenue share, Flow revenue share, per-flow conversion, list health and deliverability, the four gauges that prove the system earns its place on the ladder.
The LTV > CAC Guardrail Model
Day 11 · 120 min · 8 sections
- Compute LTV by cohort, not blended
- Price acquisition honestly
Hover or tap for details
The LTV > CAC Guardrail Model
- Compute LTV by cohort, not blended, The cohort table that shows what each acquisition month's customers are actually worth, because blended LTV is an average of stories that never happened.
- Price acquisition honestly, CAC by channel and by cohort, contribution margin per first order, and the payback period in days, the three numbers the guardrail is drawn from.
- Draw the guardrail, The one chart: LTV:CAC by cohort over time, the minimum defendable ratio line, and the zones, scale, hold, repair, stop, that turn arguments into readings.
- Wire it to the decisions, Spend gates, scaling rules and the monthly guardrail review, so the model changes behavior every month instead of decorating a deck twice a year.
Paid Ads: Guardrail-Controlled Scaling
Day 12 · 120 min · 8 sections
- Build the +20% ladder
- Install the creative rotation
Hover or tap for details
Paid Ads: Guardrail-Controlled Scaling
- Build the +20% ladder, Scale in measured steps with written pre-conditions and post-reads, the cadence that grows spend while CAC stays inside the guardrail's zones.
- Install the creative rotation, The engine that outruns fatigue: a weekly creative pipeline, a hook bank, and the kill rules that retire ads before they rot, because creative IS the targeting now.
- Architect audiences that scale, Broad-first structure, the retargeting tiers that still earn their spend, and the exclusions that stop paying twice for the same customer.
- Keep the panels honest, Quarterly geo-holdouts, the referee rule at scale, and the blended-vs-incremental gap that tells you what your growth actually costs.
Marketplace vs Own Store Strategy
Day 13 · 120 min · 8 sections
- Do the marketplace truth-math
- Run the channel playbook
Hover or tap for details
Marketplace vs Own Store Strategy
- Do the marketplace truth-math, TACoS vs ACOS, contribution after the full fee stack, and the buy-box economics, the numbers that decide whether a listing is an asset or a rental.
- Run the channel playbook, The six-step marketplace decision framework: which SKUs belong there, at what price parity, with what margin floor, and when the marketplace leads the store.
- Build the review engine, Post-purchase inserts, timing, and the compliant ask that earns 2.1% photo-review participation, because stars are conversion infrastructure on both channels.
- Sign the channel treaty, Price parity, data ownership, the package-insert bridge, and the rules that stop your two channels from bidding against each other for your own customer.
Retention Loops & Advocacy
Day 14 · 120 min · 8 sections
- Master the four loop types
- Engineer the subscription
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Retention Loops & Advocacy
- Master the four loop types, Replenishment, subscription, referral, community, the mechanics of each, what compounds them, and the failure mode that quietly stops the spin.
- Engineer the subscription, From 11% to the 18% goal: what converts one-time buyers, the flexibility promise that prevents churn-regret, and the cancellation honesty that builds trust.
- Build the referral engine, Give $10 / get $10 measured honestly: participation rate, referred-cohort quality vs paid, and the timing science of when the ask converts.
- Fuel the advocacy engine, UGC, photo reviews and community rituals, the content flywheel that lowers CAC everywhere it touches, run as a system with gauges.
Capstone: Your 90-Day Growth Plan
Day 15 · 120 min · 8 sections
- Re-score the ladder honestly
- Inventory the artifacts
Hover or tap for details
Capstone: Your 90-Day Growth Plan
- Re-score the ladder honestly, The Day 1 six habits and five leaks, re-measured with fresh evidence, direction with proof, non-movers honored, vibes forbidden.
- Inventory the artifacts, Every system you shipped, ladder, ritual sheet, census, sequences, sprint cards, guardrail, treaty, loops, with named owners and cadences.
- Choose your three 90-day moves, Ranked by cost-to-impact from YOUR leak arithmetic, the three rungs that matter most, with owners, gauges and reading dates.
- Schedule the operating rhythm, The weekly fifteen minutes, the monthly guardrail review, the quarterly teardown, the calendar that makes the engine run after the program ends.
Frequently Asked Questions
Tools you will master
ZLearning Faculty
ZLearning faculty, every journey is built on real corporate workflows: reports, pipelines, decks and decisions, not theory.
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