The Certified Sales Coach Program, a 24-day journey into the C.L.O.S.E. coaching system.
Two focused hours a day. Flip-card activities, auto-scored assessments, case stories, rehearsal arenas and AI role-play - every single day. You finish with a practice, a 20-volume toolkit and a certificate.
24
modules · days
48 hrs
2 hrs / day
72
day documents
400+
client-ready tools
20
toolkit volumes
1
branded certificate
Six things that make this program different. Hover, or tap, any card to see exactly what is behind it.
1 Module = 1 Full Day
24 days × 2 focused hours, no merged, rushed modules.
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Fully Interactive
Flip activities, auto-scored assessments, missions, not videos.
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3 Formats Every Day
Polished PDF + editable Word + fillable PDF for all 24 days.
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AI Built for Sales Coaches
A copy-paste AI prompt vault inside every single day.
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Auto-Issued Certificate
Finish Day 24, your branded PDF generates instantly.
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Founding Batch Price
$149 once (regular $249), first 100 coaches only.
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Most people who “coach sales teams” are actually trainers, auditors or pep-talkers wearing a coaching label. The difference is not cosmetic. A trainer delivers the same deck to everyone. An auditor inspects the forecast and leaves fear behind. A sales coach does something rarer, diagnoses the conversation behind the number and installs the system that fixes it, so the improvement is measured, the ownership is the seller’s, and the gains survive after the engagement ends.
This certification is built on that distinction. Across 24 days you will learn the sales coach’s stance, the C.L.O.S.E. coaching system (Connect, Listen, Offer, Secure, Expand), the triadic agreement with reps and managers, funnel X-rays and stall diagnosis, discovery ladders, pain quantification, committee mapping, value stories, scene-based demos, objection evidence loops, negotiation design, evidence-based forecasting and expansion engines, and the commercial craft of turning it into a practice organizations pay for.
And because reading about coaching never made anyone a coach, every single day is active: you flip, you reframe real sales complaints, you rate yourself with auto-scored assessments, you rehearse the hard conversations, you run missions inside your own team or pipeline. You do not just study sales coaching, you practice it.
Training
“Here is the new talk track, everyone, same deck.” One content track for every rep, delivered the same way regardless of the funnel’s shape.
Auditing
“Your pipeline is 2.1x coverage, explain the gap by Friday.” Inspects outcomes without building capability.
Coaching
“Let’s find YOUR funnel gap, and build YOUR system.” Evidence-led diagnosis plus co-designed routines the seller runs.
Because it carries the same DNA the world’s most respected sales-craft names are built on. The program draws on ICF-aligned coaching standards, the research discipline of Neil Rackham, the honest-influence craft of Daniel Pink and the coaching-cadence systems of Keith Rosen, the same class of resources top coaches rely on to sharpen their practice and deliver lasting results for their clients.
And every coach knows greatness isn’t a solo journey. What separates thriving coaches isn’t only their technique - it’s the system behind them. This certification hands you that system: 24 engineered days, 72 client-ready documents, 400+ toolkit tools and the C.L.O.S.E. coaching language you can run with any seller, in any niche, from day one.
ICF-aligned standards
Session structure, ethics and competencies shaped around internationally recognized coaching benchmarks.
Rackham’s research discipline
Evidence-first selling mechanics, observe, measure, diagnose, woven through the discovery ladders you practice daily.
Pink’s honest influence
Attunement, buoyancy and clarity, persuasion that survives scrutiny, inside the Offer and Secure scripts you build.
Rosen’s coaching cadence
Weekly rhythm systems that keep coaching systematic instead of episodic, the operating system of the craft.
Not topics, capabilities. These six are what clients, employers and HR directors actually pay a certified coach for. Hover any line to see what sits behind it.
Hold the sales coach’s stance
Hover, see what is inside
Run complete C.L.O.S.E. engagements
Hover, see what is inside
Coach the conversation, not the number
Hover, see what is inside
Build offers that convert on evidence
Hover, see what is inside
Forecast, expand and compound
Hover, see what is inside
Position, price and sell your practice
Hover, see what is inside
Every module gets its own full day, no rushing, no merging. Hover a day to peek at its focus; open it to see every topic and activity inside.
Day 1 is not a teaser, it is the entire first session of the certification, running free in the LMS. Create a free account, start in one click, and work through all eight sections exactly as enrolled coaches do. Your progress saves to your account, and it counts if you continue.
Free account needed for the LMS · the kit files below download with no signup at all.
What is inside Day 1
No video-heavy theory dumps. Each day loops concept → flip activity → scored assessment → reflection → action. Try the actual mechanics right here, free.
Tick how true each statement feels, 1 (rarely) to 5 (always). Your total updates automatically - exactly how every daily assessment works inside the program.
I can explain the difference between coaching, training and auditing
I coach the conversation behind the number, not the number itself
I diagnose the funnel before I prescribe any workshop
I work from recordings and stage data, not vibes or folklore
I install systems the seller keeps running after I leave
Case study, The Closer Workshop That Wasn’t
A manager begs for budget: “My best demo person just cannot close.” The amateur books a closing workshop. The certified coach asks for the recordings, and finds a discovery gap, not a killer-instinct gap. You will dissect this exchange line by line on Day 1 and Day 7.
Energizer, The 20-Message Read
Twenty real outreach messages, sorted by replies, read the top three and bottom three back to back. No theories allowed. Coaches leave this energizer with a felt sense of what broken looks like in their own words - and how fast, then essential, the evidence-first read becomes.
These are the actual Day-1 documents from the program, not samples. Download them, print them, work through them - no signup needed.
Day 1 Cheatsheet
The whole day on one page: the three impostors, the coach’s stance and the C.L.O.S.E. arc at a glance, the same cheatsheet enrolled coaches keep beside every session.
Download freeDay 1 Fillable Workbook
Type straight into the 10-statement baseline self-assessment, the reflection prompts and the action planner, save it and your starting line is on paper.
Download freeDay 1 Printable Workbook
Prefer pen and paper? The same workbook with ruled lines, formatted to print clean on A4.
Download freeDay 1 Word Workbook
Fully editable, adapt the exercises, brand it with your own practice name, reuse it with your clients.
Download freeDay 1 Prompt Pack
The copy-paste AI prompts for Day 1: session ground-setter, call-review sheet generator, number-first-reflex auditor and more, see the AI vault mechanic before you enroll.
Download freeTry the interactive mechanics
Flip cards and the auto-scored Day-1 assessment, right here above, no download, no account.
Coaching is human work, AI multiplies it. Every day ships with copy-paste prompts and AI workflows built for sales coaches: message-beat auditors, funnel X-ray builders, committee-map generators and negotiation sparring partners that push back. Hover each card to see a concrete example.
AI Session Prep
Generate session plans, opening questions and goal maps from a two-line client brief.
AI Role-Play Clients
Practice difficult conversations against AI personas, the resistant coachee, the silent one, the overtalker.
AI Reflection Partner
Turn your daily score and reflection into probing follow-up questions that push your growth further.
AI Marketing Engine
Draft your niche statement, outreach messages and content calendar for your coaching practice.
Every day’s concept arrives in three formats: a polished PDF to read, an editable Word file to adapt, and a fillable PDF you can type into and save. Then the bonus library on top, every bonus included in the one-time price.
Sales Coaching Toolkit, 20 Volumes
The complete toolkit collection, Global English edition, 400+ ready-to-use sales coaching tools across five categories, downloadable volume by volume.
400+ Client-Ready Tools
Every tool ships in three formats, print PDF, fillable PDF and editable Word, branded-ready for your own practice.
Complete Practice Kit
Intake forms, triadic agreements, call-review sheets, forecast templates and renewal reviews, the operational backbone of a coaching practice.
Marketing & Offer Toolkit
Positioning canvases, offer ladders, proposal maps and discovery scripts, the commercial side, done for you.
AI Prompt Vault for Sales Coaches
Copy-paste prompts for funnel X-rays, ladder design, committee mapping, negotiation sparring and call reviews, built into every day.
72 Day Documents
Every day’s concept in three formats, polished PDF, editable Word and a fillable PDF you can type into and save.
Every coach wants client-ready material, a repeatable session system and documents that look the part. The reference point is what top coaches use, and getting there alone is where most practices stall.
Content is hard
Creating sales coaching material that truly connects, funnel X-rays, scorecards, negotiation prep pages, is a craft of its own.
Experts are costly
Collaborating with professionals often runs into thousands of dollars before you coach a single client.
It takes months
Doing it alone consumes nights and weekends, and delays the moment you start serving clients properly.
No system, no anchor
Without a structured method, sessions drift, insights get lost and clients feel the gap.
Imagine having access to premium-quality coaching material, the same caliber top coaches invest heavily in. This isn’t just a purchase; it’s an investment in your growth. By choosing ready-to-use, expertly crafted materials you can:
Save hours of preparation every week
Cut thousands in production costs
Scale your practice with one system
Connect deeper with every client
We believe in being upfront. Here is exactly where this program shines, and where it does not.
Tailor-made for
Also works wonders for
Not designed for
Discover how this certification has transformed practices, empowered growth and delivered real results for coaches worldwide.
“The C.L.O.S.E. sessions alone are worth the enrollment. I walk into every pipeline review with a structure I trust, and my reps see the numbers move.”
James Carter
Sales Coach
“The day documents saved me months of preparation. Funnel X-rays, scorecards and call-review sheets, I just show up and coach.”
Olivia Martin
Enablement Lead
“I no longer dread the contracting. Triadic one-pagers, dashboards and the forecast rituals are so organized that VPs compliment the process itself.”
Rachel Peterson
Sales Coach
“This certification made my practice look as professional as it feels. The verifiable credential sealed it with my board-level clients.”
Karen Mitchell
Executive Coach
“The 20-volume toolkit is a lifetime supply. My renewals doubled because every engagement now ends with measured movement the CRO can see.”
David Lopez
Sales Team Coach
“From the complaint trap to the capstone plan, every day built on the last. I finished with a method, a price ladder and the confidence to sell it.”
Sophia Chan
Sales Coach
Finish the 24 days and the Day-24 capstone, and your branded certificate generates instantly, your name, the date and the program title, ready to download as a PDF and share with clients and employers. No manual review, no waiting queue.
The Complete 24-Day Sales Coaching Certification System
The C.L.O.S.E. model, the triadic contract, funnel X-rays, discovery ladders, committee mapping, scene demos, negotiation design and evidence-based forecasting.
$599
72 Client-Ready Day Documents
Every day in three formats, polished PDF, editable Word and a fillable PDF you can type into and brand as yours.
$297
The Complete Practice Kit, Intake to Renewal (Founding-Batch Bonus)
Triadic intake forms, sponsor briefs, session canvases, scorecards and renewal reviews, the operational backbone, done for you.
$199
The Complete Sales Coaching Toolkit, 20 Volumes (Completion Bonus)
Global-English, client-ready volumes, 400+ tools in three formats. Vol. 01 free from day one; the full library unlocks on Day 24.
$199
AI Prompt Vault & AI Workflows for Sales Coaches
Copy-paste prompts built into every day, funnel X-rays, ladder design, committee mapping and negotiation sparring in minutes.
$149
Auto-Issued Branded Certificate + Verifiable Credential
Finish the Day-24 capstone and your branded PDF certificate generates instantly, name, date, 48 training hours.
$99
Total value: $1,542+
Price today: $149, one payment, founding batch
Your success is guaranteed, if you don’t receive everything promised on this page, our 7-day satisfaction guarantee has you covered (see our refund policy).
First 100 coaches lock this price. After the founding window closes, enrollment moves to $249.
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Reserve a Founding seat instead, no payment now, and we will hold the $149 price for you.
400+ client-ready tools across five categories, marketing, operations, and the coaching core. Every tool ships in three formats (print PDF, fillable PDF, editable Word), organised into 20 volumes. Volume 01 is free to download right now, the complete library unlocks as your completion bonus when you finish the program on Day 24. No upsells, ever.
Sales Coaching Positioning & Niche
Define who you coach, the sales problem you own, and the position that makes you the obvious choice.
Free, download Vol. 01 (.zip)Authority & Demand Generation
Build visible authority and a steady flow of the right sales leaders asking to work with you.
Offers, Pricing & Proposal Design
Offer ladders, value conversations, proposal maps and payment milestones that protect your price.
Discovery, Enrollment & Sales Process
Discovery structures, objection bridges and enrollment conversations that convert without pressure.
Partnerships, Referrals & Growth
Partner with revenue teams, consultancies and academies, become their coaching bench.
Contracting, Ethics & Privacy
Grey-zone rules, performance-data privacy policy and the professional lines drawn in daylight.
Client Intake & Baselines
Triadic intake forms, manager alignment briefs and rep onboarding that starts the trust early.
Programme Design & Delivery
90-day C.L.O.S.E. arc templates, session canvases and cadence designers for engagements of any depth.
Session Operations & Client Experience
Session notes, call-review logs and the reporting rhythm that keeps sponsors close.
Measurement, Reporting & Renewal
Scorecards, delta dashboards and renewal reviews, the mechanics that make contracts renew.
Sales Mindset, Goals & Habits
The energy stall’s antidote: goal architecture, mindset resets and habit systems for sellers.
Territory, Account & Pipeline Strategy
Territory audits, ICP filters and pipeline-truth definitions, the Connect foundation.
Prospecting & Outbound Conversations
Message-beat clinics, trigger lists and cadence designs that earn replies at scale.
Discovery, Listening & Need Diagnosis
Question ladders, discovery scorecards and pain-quantification scripts for the Listen phase.
Value Stories & Business Cases
Value spines, one-page cases and cost-of-waiting calculators that committees retell.
Stakeholders, Champions & Consensus
Committee maps, champion armor and consensus cadences, the multi-threading system.
Messaging, Demos & Presentations
Scene-based demo scripts, messaging spines and decision-minute closes that land.
Objections, Negotiation & Ethical Influence
Evidence loops, concession ladders and trading tables, influence that survives scrutiny.
Closing, Decision & Forecasting
Decision conversations, mutual close plans and evidence-based forecast rituals.
Expansion, Retention & Continuous Improvement
Kickoffs, living dashboards, expansion maps and referral engines, the second engine.
Vol. 01 free now · Volumes 02-20 unlock on Day-24 completion · 5 categories · every tool in print PDF + fillable PDF + editable Word
24 days. 48 hours. One transformation, yours first, then your clients’. The Founding Batch price closes when the countdown does.
Secure Stripe checkout · First 100 seats · Lifetime access